Google, yesterday was your birthday. So, um, happy birthday. But seriously, what you’ve accomplished in those years is no small feat. Search giant, Gmail, Google Calendars and Docs, Maps, Android plus ALL that ad revenue. Well done. I think you may know more about me than I do.

The Rules: The brand is subjectively rated on five categories and given an overall brand score.

  1. Overall Brand Appeal – 4
    You are hero and villain in one company. You make my life easier but at a cost… free to my wallet, expensive to my privacy.
  2. The Logo – 2
    I’ve been bored for years.
  3. Brand Aesthetics – 5
    Is white an aesthetic? Yes and you wear it well.
  4. The Tone – 4
    We’re too big to care what you think.
  5. The Message – 5
    “Find it. Anything”

Brand Score: 20 (out of a possible 25)

Closing Thoughts: I think you could put any word after your name and make a killing. Plus, you’re a verb!

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Posted 09/14/2010 8:26 am // brand of the week. // // Comment? Yes. Ping? No.

comments

  1. Lizzy »

    Thanks very much for writing a lot of this good info! Looking forward to seeintg more posts.

  2. david deangelo »

    Informative story, bookmarked your site for interest to read more!

  3. Rico Malacara »

    Meanwhile I’m the exact opposite to most people at commenting and will comment if I have the tiniest little thing to say, probably cos I started commenting with TwentyMajor’s blog that almost instantly goes off topic.

  4. Jeffrey Violante »

    I wonder if that’s one of the reason that people don’t post comments? That even though you might like what someone writes, you’re not sure how to reply?

  5. Marketta Dono »

    Amazing post, bookmarked your website for hopes to see more!

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  • many words

    I love brands. I have specific ones that are favorites but I just like the idea of branding and differentiation.

    So I wanted to begin a discussion about the need for a more thoughtful brand-first mentality in the design field. My thesis is once we understand and know the brand, our creativity will flow naturally, easily and even predictively.