Comedy Central, you’re all grown up. I’m so proud of you. No longer are you potty humor, dorm room laughs and… okay, your logo is grown up. But I must say, I like this mature look.
The Rules: The brand is subjectively rated on five categories and given an overall brand score.
- Overall Brand Appeal – 5
Humor. What could have better appeal than laughter? - The Logo – 4
Smart, sophisticated and simple. Much more in line with your burgeoning news career. - Brand Aesthetics – 4
I can’t wait to see the final implementation but I like what I see here. - The Tone – 4
Irreverent and funny, there is nothing sacred. - The Message – 5
“Laugh, dammit.”
Brand Score: 22 (out of a possible 25)
Closing Thoughts: Not many major brands can pull off a redesign of their logo (see Gap) but you’ve done it splendidly.
Brand of the Week: The Daily Show
