The Christmas story of Rudolph the Red Nose Reindeer is a beloved tale about a young reindeer that doesn’t fit in and then finds his purpose in life… or is the story a little darker? What is the Rudolph story really saying?
Here’s the real synopsis:
- Rudolph is born an outcast because he doesn’t fit in. Even his dad is embarrassed enough to try to hide his “deformity.”
- The poor reindeer was mocked for being different and excluded from not one but all the reindeer games.
- His only friends were an equal outcast, Hermie, and the noble residence of the island of misfit toys (which coincidentally were made by the same incompetent elves that kicked Hermie out… Jerks.)
- Only once Rudolph showed that he was useful was he accepted.
So it goes, if you don’t fit in, you are unacceptable until you show your worth.
The point is, be careful to watch what you are really saying. The brand’s tone and actual message outweighs the intended message every time. A quick look at my flippant “Brand of the Week” column will give an idea (albeit unscientific) of what brands are actually saying.
What are some brands that you love (or hate) that give out a different message then the one they are pretending to communicate?
Literalism Kills the Imagination
Hemorrhaging Trust
What’s in a Name?
When Beauty is the Brand
Saying Goodbye
