Yum!, you rule my taste buds and I hate (love) you for it. From your Taco Bell to Pizza Hut to KFC you have greasy covered. Oh, and delicious. (And yes I know you own A&W, Long John Silver’s and WingStreet.) I eat your food with a shamefulness that I should have outgrown you when I graduated college, but I’m hooked.
The Rules: The brand is subjectively rated on five categories and given an overall brand score.
- Overall Brand Appeal – 4
It’s fast food at its almost finest. What’s not to love? (Except that ball of molten lead feeling I occasionally get.) - The Logo – 3
Nothing says tasty like a speech bubble?. - Brand Aesthetics – 3
Consistent across the individual brands but the parent brand almost seems like an afterthought. - The Tone – 2
Largely absent. - The Message – 5
“Be fat and happy, but fat first.”
Brand Score: 17 (out of a possible 25)
Closing Thoughts: You own some of the biggest brands in fast food but you’re killing my heart… maybe even literally.
Brand of the Week: McDonald’s
