Writing good copy takes time, tenacity and talent. It’s not a matter of just writing a description, it’s finding the perfect words and shedding the excess.
Reverence for the Vision
One of the most amazing and challenging things we designers do is to interpret someone else’s vision for their brand into the physical world.
How to Apologize
Being willing to admit and correct wrongs when they happens is an essential part of every brand’s message. We’ve all learned it when we were little with endless “I’m sorry” statements coming from our lips (and sometimes the obligatory “I forgive you.”).
When Beauty is the Brand
Ah, the beauty brands. Make up, clothing, style; so wondrous. So heavily critiqued and watched that entire industries wait to see what the next colors are, the new fabrics, the innovations… so what do these big, trendsetting brands have in common that we can learn from?
